Buying Behaviour Theory and Strategic Analysis

Faculty

Faculty of Agricultural Science and Landscape Architecture

Version

Version 5.0 of 04/13/2018

Code of Module

44M0135

Modulename (german)

Kaufverhaltenstheorie und strategische Analyse

Study Programmes

Agrar- und Lebensmittelwirtschaft (M.Eng.)

Level of Module

5

Responsible of the Module

Enneking, Ulrich

Credits

5

Concept of Study and Teaching
Workload Dozentengebunden
Std. WorkloadLehrtyp
20Seminare
20?bungen
Workload Dozentenungebunden
Std. WorkloadLehrtyp
60Literaturstudium
20Referate
30Prüfungsvorbereitung
Recommended Reading
  • Bearden, W.O. and Netemeyer, R.G. (1999): Handbook of Marketing Scales.
  • Vorlesungsbegleitend verteilte Aufs?tze aus Zeitschriften zum K?uferverhalten und zum Marketing Management.
Graded Exam
  • Viva Voce
  • Two-Hour Written Examination
Duration

1 Term

Module Frequency

Only Summer Term

Language of Instruction

German